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3423 Marketing Campaigns: Individual or Team Approach? In the workplace when an individual is presented with the option of working within a team or alone a series of issues arise and a variety of fac This paper will briefly weigh the pros and cons of working alone and working in a team setting. 9 pgs. 0 f/c. 0b.
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3436 The Tourist Industry in Hong Kong. Over the past five years the Hong Kong tourist industry has demonstrated unspectacular but consistent growth. This paper analyzes the recent statistical evidence about tourism in Hong Kong and assesses the current marketing campaign. It then critically analyzes this situation using SWOT/PEST and outlines a series of recommendations for the industry as it enters the twenty-first century. 13 pgs. 15 f/c. 13b.
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3437 Marketing E-Commerce on the Internet. This thirty-five page undergraduate paper discusses the marketing of e-commerce on the Internet, primarily from a consumer perspective. The topic is examined in great detail, from the initial steps that need to be taken to successfully establish an online business, to the marketing strategies involved in building and expanding on the World Wide Web. 35 pgs. 28 f/c. 26b.
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3546 Gatorade: Marketing Strategies. This paper discusses the major strategies Quaker Oats and its competitors used to segment the sports-drink market, what types of market coverage strategies Gatorade used during the early stages of the sports-drink market's life cycle, and what coverage strategies Gatorade and its competitors are using now. It also identifies new market segments that Quaker should pursue for Gatorade, and justifies those recommendations. 12 pgs. 14 f/c. 10b.
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3554 Toyota Corollas - How Are They Marketed In The United States? This paper investigates the marketing of Toyota Corollas in the United States, and concentrates on the following areas: on exploring the target market; on a discussion of the present product and price structure; an investigation of the distribution strategy and marketing communication; and finally, on making conclusions regarding the appropriateness of the specific marketing mix as it relates to the target market. The core of the paper is really utilizing the 4Ps of marketing: product, price, promotion and place (distribution) in relation to the Toyota Corolla. 10 pgs. 15 f/c. 4b.
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3594 Brand Advertising Exam. This 7-page piece is a mid-term exam for a Brand Advertising course utilizing a prescribed format. The first two section of the exam analyze two ads (selected from four) available at the end of the paper. The first section of the ad is 2.5-3 pages on an ad the author, working as a brand manager, would decide to accept. The author chose the Dell Computer ad, believe both its layout, content, and strategy effective represented the product. In the next section, which is roughly 1-1.5 pages, the author rejects the Fuji film ad, believing that while the layout is adequate, the content and overall strategy of the ad are weak. In the final section of the essay, spends roughly a page discussing three dot com companies: webvan, priceline, and drkoop, offering his opinions as to why drkoop will have the strongest brand franchise in five years. 7 pages. No sources listed in bibliography.
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3648 Book Report: The Classic Slum. This paper reviews Robert Robert's The Classic Slum. It examines Roberts' discussion of the character of English working-class society around 1900. The author paints a profound portrait of the different power relations within his own society. We learn about the many different concerns and perspectives of men, women and children. More than anything else, there was an idea of "respectability" that moulded peoples' lives. 8 pgs. Bibliography lists 1 source.
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